branding

“A logo is not a brand—it’s only a symbol for a brand. A brand is much more than a logo.” — Marty Neumeier

Branding is a key element of any business, whether it’s a one-man show or a multi-million dollar corporation. Jasmine was in serious need of a new identity— her existing logo didn’t accurately represent her or her brand, and it didn’t mesh with her packaging effectively. She had key elements she wanted to keep, including her existing packaging and the color pink. When she contacted me about this project, I was thrilled! We worked together to craft logos that encapsulated how she wanted her brand to be perceived— fun, feminine, and fresh. This logo appears on all her new products, on her website, and on her social media.

digital illustration

In addition to the logos I designed, Jasmine also requested an illustration for use on merchandise such as lighters, t-shirts, and stickers. ‘Trim your wicks’ is a phrase Jasmine uses every single day. Trimming your candle wicks prolongs the life of your candles— they burn easier and more consistently, and there’s less soot. Since this phrase is so vital to her business, we decided to bring this phrase to life!